Is Your Branded Mobile App Adding to Your Company's Value?
November 28th, 2018 @ 7:30am EST
On Sale Until: Wednesday, November 28th 2018, 9:00 am
Is Your Branded Mobile App Adding to Your Company's Value?

UCF Executive Development Center

36 W Pine St, Orlando, FL 32801
Orlando, FL
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Is Your Branded Mobile App Adding to Your Company's Value?

UCF Executive Development Center

36 W Pine St, Orlando, FL 32801
Orlando, FL
View Map

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Branded mobile apps are an innovative way businesses can connect with customers and increase brand engagement and loyalty while leveraging customer use of smartphones. We know why businesses launch them, but do branded apps actually enhance a company's financial performance? Research indicates that the answer is "yes," but careful design is crucial.

Eric Boyd, Associate Professor of Marketing, will discuss the benefits of building a mobile app, their financial impact and how to maintain a positive connection with users.

The Dean's Speaker Series is now at a new downtown Orlando location, the UCF Executive Development Center at 36 W. Pine St. Seating is limited, so please RSVP today!

Refreshments and parking are included with registration.

We look forward to seeing you there!