There are many instances where firms hide product attributes until after purchase. In other instances, the product is transparent while the price is hidden. In some others, both the product and the price are transparent, but pricing cues are absent. Consumers are not fans of these practices, yet many firms practice them.
Anand Krishnamoorthy, Ph.D., Associate Professor of Marketing at UCF College of Business, will discuss why firms play pricing games, when these might work for you, and some of the principles that should guide pricing.
The Dean's Speaker Series is now at a new downtown Orlando location, the UCF Executive Development Center at 36 W. Pine St. Seating is limited, so please RSVP today!
Refreshments and parking are included with registration.
We look forward to seeing you there!