Dean's Speaker Series - Navigating and Communicating the Re-branding Process

May 30th, 2019 @ 7:30am EST

Dean's Speaker Series - Navigating and Communicating the Re-branding Process
About this event

At times, companies both big and small are moved to re-brand themselves. This is a challenging endeavor because, if not approached in a methodical and conscientious manner, a re-branding effort can sever valuable relationships with customers. 
 

Carolyn Massiah, Ph.D., Lecturer in the UCF College of Business Department of Marketing, will discuss the five proven techniques allowing a company to be N.I.C.E.R. to their customers during the re-branding process.

Seating is limited, so please RSVP today! Refreshments and parking are included with registration.

We look forward to seeing you there!

Where
UCF Executive Development Center
When
May 30th, 2019 @ 7:30am EST
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