At times, companies both big and small are moved to re-brand themselves. This is a challenging endeavor because, if not approached in a methodical and conscientious manner, a re-branding effort can sever valuable relationships with customers.
Carolyn Massiah, Ph.D., Lecturer in the UCF College of Business Department of Marketing, will discuss the five proven techniques allowing a company to be N.I.C.E.R. to their customers during the re-branding process.
Seating is limited, so please RSVP today! Refreshments and parking are included with registration.
We look forward to seeing you there!