Dean's Speaker Series - Navigating and Communicating the Re-branding Process
May 30th, 2019 @ 7:30am EST
On Sale Until: Thursday, May 30th 2019, 9:00 am
Dean's Speaker Series - Navigating and Communicating the Re-branding Process

UCF Executive Development Center

36 W Pine St, Orlando, FL 32801
Orlando, FL
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Dean's Speaker Series - Navigating and Communicating the Re-branding Process

UCF Executive Development Center

36 W Pine St, Orlando, FL 32801
Orlando, FL
View Map

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At times, companies both big and small are moved to re-brand themselves. This is a challenging endeavor because, if not approached in a methodical and conscientious manner, a re-branding effort can sever valuable relationships with customers. 
 

Carolyn Massiah, Ph.D., Lecturer in the UCF College of Business Department of Marketing, will discuss the five proven techniques allowing a company to be N.I.C.E.R. to their customers during the re-branding process.

Seating is limited, so please RSVP today! Refreshments and parking are included with registration.

We look forward to seeing you there!